Online Marketing

A Website is a Tool, Not a Wall Hanging

I see a lot of individuals responsible for an organization’s website approach it as though they were preparing a work of art.

They focus on wanting to look “nice.” “Oh, hey, I like that,” they say, admiring the color scheme. “Can we get something like this on our site?” When they pick a web professional, they frequently go by the way other websites they designed look. The utility of a site to their business takes a far-back second position.

Check Out My New Book

How to Become an Educated Consumer of Website Design and Development Services

UPDATE: The book is now available as a paper back edition. Click here to buy it on CreateSpace.

My new book, "How to Become an Educated Consumer of Website Design and Development Services," is now out and available on Kindle.

It represents the collective experience of over seven years of building websites for primarily small not-for-profits.