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A Website is a Tool, Not a Wall Hanging

I see a lot of individuals responsible for an organization’s website approach it as though they were preparing a work of art.

They focus on wanting to look “nice.” “Oh, hey, I like that,” they say, admiring the color scheme. “Can we get something like this on our site?” When they pick a web professional, they frequently go by the way other websites they designed look. The utility of a site to their business takes a far-back second position.

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